Ross FroatDirector, Engineering & Information Technology, American Trucking Associations
Ross Froat has over 16 years oftrucking industry experience in service, management, and technology of a broad range of medium- and heavy-duty equipment. Additional areas of expertise include truckingsafety technology applications, prognostic conditioning, electric vehicle studies, and trucking technology engineering policy analyses. As Director of Engineering and Information Technology for the American Trucking Associations (ATA), Mr. Froat is responsible for managing ATA policy onequipment, enforcement, information technology, and automated driving systems. Prior to hisemployment with ATA, Mr. Froat managed service and logistics at a Baltimore, MD, truck leasing and maintenance facility; and also worked through ranks in several states as a formerdiesel technician. Mr. Froat earned a B.S. in electrical engineering during that time and has since published multiple articles and products on trucking industry technologies, freight operations, and transportation safety.
ATA’s Responsibilities: Mr. Froat serves as ATA staff to the Technology Engineering Policy Committee, Automated Truck Subcommittee and ATA’s Technical Advisory Group. He also is staff liaison to ATA’s Transportation Security Council and Technology & Maintenance Council (TMC) – specifically TMC’s Future Truck Committee.